Blizzard CEO: loss players mainly from China Activision part

Blizzard CEO: loss players mainly from China Activision part
At the 2013 earnings report, the Activision CEO RobertA.Kotic and the Blizzard CEO Mike Morhaime delivered an important speech. The follow is the whole content of the speech. The loss of the Chinese players of World of Warcraft which players concern the most will be resolved in detail.
　　RobertA. Kotic: Activision CEO
　　Skylanders produced by Activision is the leading video games in North America and Europe, which also include the toys and peripheral products. Call of duty is the second brand in North America and Europe. But Blizzard’s World of Warcraft is still the world’s biggest in charge MMORPG.
　　However, in this quarter, the paying users fell by about 1.3 million, which occupied about 14%, and at the end of this quarter has about 8.3 million users. Although most of our users loss occurred in eastern markets, where we have more users, at the same time, the average revenue per user contributions is low, the wow gold marketing is not that prosperous, but we find out that in western markets also have loss of user.
　　Although we think may have further falling, we expect the end users will be less than the amount we now have, but the World of Warcraft is still in entertainment history one of the most successful brands. Need to emphatically pointed out that the nature of the network game has changed, and the industry competition is increasingly intensified, especially from the impact of the games for free. In order to solve this problem, we are more frequent releases new content, keep our players more interested, and let the loss of players can be easier to return to the game. We believe that the brand’s long-term value, and lots of resources will continue into the game.
　　In the current quarter, Blizzard also launched the expansion for its prosperous starcraft brand: Starcraft II: heart of the swarm. This expansion get very positive response, and become the number one of this quarter PC game. Blizzard entertainment has released Starcraft II: heart of the swarm, and the Playstation 3 version of Diablo III will be released later this year.original from pkpkg.

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